Sam and Colby, two names synonymous with daring haunted adventures and spooky explorations, have skyrocketed to fame on YouTube. From urban exploring to ghost hunting, their spine-chilling content has captivated millions of fans, turning their passion into a profitable career. So, how did these two adventurers build their empire, and what is their net worth today? Let’s dive into their journey and how their thrilling haunted adventures played a significant role in boosting their fortune.
Who Are Sam and Colby?
Sam Golbach and Colby Brock, commonly known as Sam and Colby, first made waves on social media with their creative and bold stunts on Vine. However, after the platform’s shutdown in 2017, they transitioned to YouTube, where they reinvented themselves as urban explorers and paranormal investigators. They’re best known for their ghost-hunting videos, which take them to some of the most notorious haunted places across the globe.
Their channel, Sam and Colby, boasts over 8 million subscribers (and counting!), with their videos often racking up millions of views. But it’s their mix of spooky content, high-energy personalities, and genuine fear that keeps fans coming back for more.
How Haunted Adventures Boosted Their Net Worth
1. YouTube Ad Revenue
The primary source of income for Sam and Colby comes from YouTube’s ad revenue. As one of the most popular YouTube channels in the ghost-hunting niche, their videos consistently garner millions of views. With YouTube’s ad rates varying, channels can earn anywhere between $2 to $5 per 1,000 monetized views. Considering Sam and Colby’s average view count for a video is often in the millions, this translates into a substantial income stream.
For example, their ghost-hunting challenge videos and explorations of infamous haunted locations like the Queen Mary ship or the Stanley Hotel consistently attract a wide audience. With millions of views on their top videos, their channel is a money-making machine. It’s estimated that they make anywhere between $20,000 to $40,000 per month from YouTube alone!
2. Brand Deals & Sponsorships
In addition to ad revenue, Sam and Colby have attracted numerous brand deals and sponsorships. Brands looking to tap into the growing urban exploration and paranormal niche recognize the value of partnering with influencers like Sam and Colby. These sponsorships can range from promoting products like gear, apparel, and tech to exclusive deals with entertainment or paranormal companies.
Sam and Colby’s social media presence on platforms like Instagram and TikTok also opens doors for paid collaborations, adding even more to their income.
3. Merchandise Sales
Another lucrative revenue stream for Sam and Colby is their merchandise. The duo has a popular online store where fans can buy clothing, accessories, and other cool products that show off their signature logo or catchphrases. Merchandise sales can be extremely profitable for YouTubers, and given the dedication of Sam and Colby’s fanbase, their merch line is a huge hit.
It’s estimated that YouTubers with a large following can earn $1 to $10 per item sold in profit, and with Sam and Colby’s massive fanbase, they’re likely raking in thousands of dollars each month from merchandise sales.
4. Public Appearances and Events
As their fame has grown, so has their presence at live events and conventions. Sam and Colby have participated in various meet-and-greets, ghost-hunting tours, and online events. These appearances often come with lucrative fees, further boosting their net worth. The duo also makes money from paid appearances in documentaries and on paranormal shows, capitalizing on their niche expertise.
5. Other Ventures & Future Projects
In addition to YouTube and merchandise, Sam and Colby have also launched a series of paranormal-themed projects, including collaborations with other influencers, horror films, and even a podcast where they discuss creepy stories and personal experiences. These side projects help diversify their income and set them up for long-term financial success.
Sam and Colby Net Worth
So, what does all this mean for Sam and Colby’s net worth? According to various reports, as of 2025, Sam and Colby’s combined net worth is estimated to be around $6 million to $8 million. Their income continues to grow, with new sponsorships, products, and videos constantly being released.
Their ability to blend entertainment with the paranormal, keep their audience engaged, and monetize their content through multiple revenue streams has allowed them to build a lucrative empire.
Conclusion
From humble beginnings as Vine stars to becoming YouTube sensations, Sam and Colby’s rise to fame is a testament to the power of passion and persistence. Their spine-tingling haunted adventures and ghost hunts have captivated millions, and their ability to turn that passion into profit has made them both incredibly successful. Whether you’re a fan of their ghost-hunting exploits or just looking for inspiration on how to build a successful YouTube career, Sam and Colby’s story proves that anything is possible with a bit of creativity, daring, and a love for adventure.
So, if you haven’t yet, grab your flashlight and get ready to join them on their next thrilling adventure – you never know where it might lead (or how much it could add to their ever-growing fortune)!
