Stephanie Soo has become one of the biggest stars in the YouTube world, thanks to her captivating mix of mukbangs and true crime content. What began as a fun YouTube hobby has transformed into a full-fledged empire, with her net worth reaching impressive heights. But what makes Stephanie Soo so successful, and how did she go from a small-time creator to the “Mukbang Queen” with millions in the bank? Let’s dive in.
A Glimpse at Stephanie Soo Net Worth
As of 2025, Stephanie Soo’s net worth is estimated to be around $1 million. While that’s already impressive, it’s important to note that this number comes from multiple revenue streams, not just one. From her popular YouTube channel MissMangoButt to her podcast Rotten Mango and various brand deals, Stephanie has created a diverse and thriving business around her content.
How Did Stephanie Soo Get Her Start?
Stephanie first gained attention with mukbangs—those viral videos where people eat large amounts of food while talking to their audience. But she didn’t stop there. What set her apart from other mukbangers was her unique twist: she combined mukbangs with true crime stories. This mix of food and storytelling quickly became a hit, with viewers tuning in not just for the eating but for the fascinating cases she covered.
Her personality also played a huge part in her rise. Stephanie’s bubbly, down-to-earth nature made her incredibly relatable, and fans quickly connected with her. Whether she’s laughing at something silly or getting serious about a true crime case, viewers felt like they were hanging out with a friend.
How Does Stephanie Soo Make Her Money?
Stephanie’s net worth isn’t just a result of her viral mukbangs. She’s built a multifaceted career across several platforms. Here’s how she earns:
1. YouTube Ad Revenue
Stephanie’s YouTube channel is the backbone of her income. With over 4 million subscribers and nearly 1 billion views, her videos rake in a considerable amount of ad revenue. YouTube pays creators based on factors like views, engagement, and ad types, and estimates suggest that Stephanie’s monthly income from ads ranges between $46,500 and $139,500.
2. Podcast: Rotten Mango
Stephanie has also expanded her brand with a true crime podcast, Rotten Mango. This podcast covers unsolved mysteries and chilling true crime stories, which has attracted a large and dedicated audience. Like her YouTube content, Rotten Mango generates revenue through sponsorships and ads. Given how much her fanbase loves her, it’s no surprise that the podcast has become another successful venture.
3. Sponsorships and Brand Partnerships
As her following grew, so did the number of brands eager to collaborate with her. Whether she’s promoting food-related products or lifestyle items, Stephanie’s brand partnerships are a significant source of income. Companies know that her influence can drive sales, and her authenticity makes her a trusted spokesperson. These sponsorships help diversify her income and build her brand beyond YouTube.
4. Merchandise
Stephanie has her own merchandise line, where she sells items like t-shirts, mugs, and phone cases. With a dedicated fanbase that’s eager to support her, this has turned into another revenue stream. Fans not only get to rep their favorite YouTuber but also feel more connected to her brand.
What Sets Stephanie Soo Apart?
So, what’s the secret behind Stephanie Soo’s success? Here are a few things that make her stand out in the crowded world of YouTube creators:
1. Her Authenticity
Stephanie has always been herself, and fans love her for it. She’s open about her emotions, whether it’s sharing a funny moment or discussing more serious topics like crime or mental health. Her authenticity helps her connect with her audience on a deeper level, making her more than just a content creator—she’s a friend to many of her fans.
2. Her Creativity
Stephanie didn’t just follow trends—she created her own. By merging mukbangs with true crime, she’s carved out a niche that’s both entertaining and educational. It’s this creativity that’s kept her content fresh and her audience coming back for more.
3. Consistency
One of the key factors behind Stephanie’s success is her consistency. She’s been creating content regularly for years, and her dedication shows. Whether it’s a weekly podcast episode or a new YouTube video, her fans know they can count on her to deliver.
4. Engaging with Her Fans
Stephanie doesn’t just make content for her fans—she interacts with them. She replies to comments, engages on social media, and even shares parts of her personal life. This connection makes her feel accessible and real to her followers, who appreciate her openness.
Final Thoughts
Stephanie Soo’s net worth of $1 million in 2025 is a reflection of her hard work, creativity, and dedication. From mukbangs to true crime, she’s built a brand that resonates with millions. Whether it’s through YouTube, her podcast, sponsorships, or merchandise, Stephanie has created multiple income streams that ensure her continued success. It’s safe to say that as her influence continues to grow, so will her wealth—and her legacy in the digital world.
